Laura Kennedy, Account Director, and Rob Fuller, Senior Account Manager, were kind enough to give myself and the trainees a real insight into how ICG operate. They started by explaining the journey of ICG from Insight Public Affairs to where they are now, and told us a small amount about the move to Four Communications, who they have just been bought by. Although ICG specialise in Public Affairs and Health PR Laura and Rob gave us more of an understanding about the number of different services ICG offer (stakeholder identification, corporate reputation, crisis management, speech writing, perception audits etc. etc.)
We were then talked through some of the formulas and outcomes of their lobbying work e.g. the change in placement of the HS2 train that would have run straight through the Camden Town High Street.
Ben Wheatley, Account Director, gave some tips and advice around CV’s and the applications process, as he currently carries out the interviews for ICG.
Finally, meeting Managing Director, John Lehal, summed up the morning nicely.