Visit to Unity

Unity is the most decorated PR agency in the UK, so meeting Katreena Dare, Associate Director, and picking her brains on the industry and her activity was fantastic. We also met Priya Sund, Senior Account Executive, who talked them through several of Unity’s key campaigns. Priya set us all a task, centred on a genuine brief received by the agency before Christmas. After we had presented our ideas for the campaign we were critiqued by Priya and her colleague, Robyn Swan, Junior Manager. This was particularly helpful, and the process of presenting and being questioned made us consider the channels, interaction and media message in more depth. A real learning experience, thank you Unity.