Visit to RED Consultancy

A whirlwind morning at RED Consultancy saw us speaking to Dan Lambden, Creative Planner, about his daily routine and clients at RED, then doing a campaign plan with the group.  We focused on thinking about a large sponsoring client of theirs and the ways we could best, and most naturally, fit the campaign into multiple media streams. The team drafted 7 initial creative ideas, then Dan helped to hone and streamline these into an integrated campaign of 3.